Disney English Learning Centers in China
I know I haven’t been very supportive of Disney’s business deals in China, but recent news from The Washington Post finds me giving at least a partial thumbs up to one of Disney’s latest branding efforts there. In fact, this particular story starts in the city about which I blasted Disney’s efforts to build a new theme park: Shanghai. While there’s not much more news on Disney building its second Chinese theme park there, and whether it’s improved its dealings with the locals it would be displacing, in 2008 Disney did do something good for the city of Shanghai: open … Continue reading